by S.S. Yoga | September 20, 2019
MyCEB CEO Datuk Zukefli Sharif said that MTTM 2020 will complement the objectives of Visit Malaysia 2020. (CEMS)

KUALA LUMPUR - A three-day trade exhibition and trade show will be held in Kuala Lumpur next year from June 25 to 27.

The Malaysia Tourism and Travel Mart 2020 (MTTM 2020) will be organised by CEMS Conference & Exhibition (Malaysia) Sdn Bhd and supported by Malaysia's Tourism, Arts and Culture Ministry and the Malaysia Convention & Exhibition Bureau (MyCEB) and will be held at the Malaysia International Trade and Exhibition Centre (MITEC).

According to Edward Liu, CEMS group managing director, the three-day trade exhibition will be an important platform for international and local inbound and outbound travel operators and stakeholders to seek and realise opportunities in the international tourism and travel industry.

"Participants and visitors will also find opportunities to exchange ideas and network with key decision makers of the industry. The event will be open to trade visitors on the first two days and to the public on the third day of the show, "said Mr Liu.

Spread over a gross area of 8,000 sqm, the exhibition will host more than 200 international exhibitors from over 45 countries and some 500 international and local hosted buyers and, is estimated to attract 4,000 trade visitors from the travel and tourism and related industries and 8,000 public visitors.

MyCEB CEO Datuk Zulkefli Sharif said that the promotional activities for MTTM 2020 acts as a catalyst to the Visit Malaysia 2020 campaign, while the exhibition itself complements the campaign's objectives and establishes Malaysia as a preferred global business events destination.

MITEC CEO Gunther Beissel said he was honoured that MITEC was picked to host it and pointed out that MTTM will not only enhance Malaysia's competitiveness on the global stage but also facilitate more cohesive private-public sector efforts to deliver more international and regional business tourism events into the country.