by Meetings & Conventions Asia | April 23, 2019
Datuk Zulkefli Hj. Sharif, CEO of MyCEB.
China has historically been Malaysia's biggest market when it comes to MICE activities. That is why Malaysia Convention & Exhibition Bureau (MyCEB) recently embarked on its 9th China Roadshow, which will see the bureau and 29 industry partners travel to four cities in China, including Shanghai, Chengdu and Shenzhen. 

The delegation is not heading to China empty handed either. Instead, they will go armed with new programmes for corporate and incentive groups. The Malaysia Twin Deal V (MTD V), for one, is set to win clients over as it is designed to benefit both meeting planners and corporate clients. 

Datuk Zulkefli Hj. Sharif, CEO of MyCEB, had this to say about the upcoming China Roadshow, "We have been known for our Malaysia Twin Deal programme over the years, which we spend a good amount of invested efforts to tailor make these packages for all parties involved so they can maximise their trip's mileage in Malaysia. With MTD V, the format of the programme is still according to Deal 1 and Deal 2 but we have staggered to different levels in relation to the number of participants. Each level has its value-added support from us while planners will also receive incentive rewards according to the cumulative number of participants. To keep up with times, we are also including new features such as a photo booth to generate the best memories and a welcome banner in both digital and physical form." 

Under Deal 1, MyCEB will provide support from groups as low as 30 participants, all the way to bigger delegations of 500 and above. For Deal 2, which is targeted at planners, rewards come cumulatively for groups of 500 to 2,000 participants. There are also special rewards for groups of 2,000 to 8,000 participants. 

Last year, Malaysia received a total of 30,859 Chinese delegates, with a total expenditure of RM 209 million (US$ 51 million), leading to an economic impact of RM 491 million. "For 2019, we are targeting a 5% increase, especially with the string of new offerings the country has produced since last year including seven new hotels and are expecting another ten new hotels up to 2020 to cater to the demands as we are gearing up for the Visit Malaysia 2020," said Datuk Zulkefli Hj. Sharif.