by Meetings & Conventions Asia | April 17, 2018
The team from Sarawak Convention Bureau at the Kling waterfalls of Bengoh Valley.

The rural community of Kampung Sting in Bengoh Valley was the recent focus of Sarawak Convention Bureau's (SCB) corporate social responsibility efforts in conjunction with the Global Meetings Industry Day (GMID) 2018. 

"Sarawak joins in the global conversation to advocate the real impacts and real results of Business Events. This sector has the capacity to bring about real change to communities, especially to those who need it the most," SCB's chief operating officer Amelia Roziman explained.

As part of the community outreach efforts, SCB was involved in the construction of a chapel at the resettled Bidayuh village of Kampung Sting as well as contributing basic homestay facilities in supporting the village's shift from agriculture to eco‐tourism. 

"Business Events is a catalyst legacy‐building to champion sustainability and economic growth within the state. It lends a hand to developing the core of each sector, from imparting expertise in key areas to elevating brand profile. This is what our campaign, Redefining Global Tribes, aims to achieve - to unite Business Events communities under one global identity in establishing a stronger economy," concluded Roziman. 

The Global Meetings Industry Day, an initiative of the industry‐wide coalition Meetings Mean Business, is celebrated annually on April 12 to showcase the value of business events to people, businesses and communities. Last year, more than 120 events were held worldwide.