by S.S. Yoga | September 20, 2019
(From left) Mr Ashwin, Mr Yeoh, and Mr Barker sealing the deal for the upcoming BE @ Penang 2019. (PCEB)

PENANG - Penang and Malaysia's largest business events conference will be getting a British touch.

The Penang Convention & Exhibition Bureau (PCEB) and The Meetings Show (TMS) London signed a strategic partnership on Sept 19, that sees TMS as the official show partner for the upcoming BE @ Penang 2019. TMS is the United Kingdom's largest corporate meetings and incentives tradeshow, and is owned by Northstar Travel Group.

BE @ Penang is Malaysia's largest business events conference and is being held for the fourth time. It takes place from 5 - 6 December, concurrently with the ICCA Asia Pacific Summit at Setia SPICE Convention Centre.

The signing was carried out at the newly opened The Prestige Hotel and attended by Yeoh Soon Hin, Penang State Executive Councillor for Tourism, Arts, Culture & Heritage, Ashwin Gunasekeran, PCEB CEO, Ross Barker, Commercial Director, TMS London and partners of the business events Penang industry that have attended the show for the previous years.

"The United Kingdom is an important segment in terms of corporate meetings, and we would like to further grow the market for Business Events Penang. I believe that with this partnership, we are able to look at a long‐term market establishment for Penang," said Mr Ashwin.

"The relationship between Penang Convention & Exhibition Bureau and The Meetings Show runs deep and the show is extremely honoured and privileged to be partnering for the upcoming BE @ Penang. Since its inception in 2016 BE @ Penang has quickly become an integral gathering for those in the business events sector looking to strengthen relationships and build new connections within the region," said Mr Barker.

He noted that The Meetings Show, which is entering its 8th edition in 2020, is also an integral part of the UK's meetings and events sector. The show is the only hosted buyer lead MICE event in the UK and the British Meetings & Events Industry Survey's number one visited trade show for UK outbound buyers, and is where over 5,000 event professionals converge over two days to learn, share, network and of course do business.

"The UK's outbound meetings and events sector is robust, stable and lucrative. Asia and more importantly Southeast Asia is of increasing importance for our planners, hence why we are seeing the region so well represented at the show over the past four years," Mr Barker added.

For the past three years, PCEB together with other Penang partners have joined The Meetings Show to attract more corporate meetings into Penang. In 2017, the Penang Pavilion made its debut with seven partners and nine partners in 2018.

The Meetings Show is the premier event for the UK inbound and outbound meetings industry, taking place at Olympia London annually in June.

Registration for BE @ Penang 2019 is now open at