by Meetings & Conventions Asia | February 12, 2019
Old Phuket Town. (kitzcorner/GettyImages)

The Thailand Convention and Exhibition Bureau (TCEB) has plans to promote 25 new routes for delegates visiting the country's top five MICE destinations. Working closely with the public and private sectors, as well as educational institutions, the new routes will enhance travel experiences in Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. 

Chiruit Isarangkun Na Ayuthaya, president of TCEB, said that the creation of outstanding new MICE products and services was key to meeting the demands of domestic and international MICE entrepreneurs. "We designed a MICE industry development strategy, which emphasises creative ideas for destinations to expand and upgrade venues, as well as add new MICE activities with a focus on the five MICE cities." 

To boost the appeal of the 25 new routes, TCEB has identified "Thailand 7 MICE Magnificent Themes", which can be integrated into a route's travel experience. The seven themes are 'Fascinating History and Culture', 'Exhilarating Adventures', 'Treasured Team Building', 'CSR and Green Meetings', 'Beach Bliss', 'Lavish Luxury' and 'Culinary Journeys'. 

The 25 MICE routes in the top five MICE cities are: 

Bangkok
• Route 1: PTT Metro Forest Learning Center; Siam Serpentarium
• Route 2: Hua Ta-khe community
• Route 3: Thai Food Heritage; Tha Maharaj pier; Supatra River House
• Route 4: Chakrabongse Villas & Residences, Thailand Creative & Design Center; House No. 1; Siam Commercial Bank, Talat Noi branch; Talat Noi
• Route 5: Sao Ching Cha; Bang Rak market; Yaowarat Road

Khon Kaen
• Route 1: Aura Farm; Khon Kaen Zoo
• Route 2: Ban Hua Fai
• Route 3: Nam Phong National Park
• Route 4: Wat Pa Mancha Khiri temple; Baan Wai Leum; Sim Wat Sa Thong Ban Bua temple
• Route 5: Ban Dong Bang community

Chiang Mai
• Route 1: Huai Hong Khrai Royal; Development Study Center; Horizon Village & Resort
• Route 2: Mae Taeng Cooperative; Huay Tueng Thao Reservoir; Health Lanna Spa
• Route 3: Doi Pha Hom Pok National Park
• Route 4: Ban Mae Ton community enterprise; Doi Saket Agricultural Cooperative
• Route 5: Baan Tawai village; Punpon Farms; Chiang Mai Cultural Center

Pattaya
• Route 1: Flight of the Gibbon; A' La Campagne Pattaya; Ocean Marina Yacht Club
• Route 2: Na Kluea community; Nong Nooch Garden Pattaya; Chak Ngaeo Chinese community
• Route 3: Ma Ha Tai; Pattaya Shooting Park; Royal Cliff Hotels Group
• Route 4: Koh Kham Undersea Park; Ramayana Water Park; Silverlake Vineyard
• Route 5: Takiantia community

Phuket
• Route 1: Phuket Wake Park; Boat Lagoon Resort
• Route 2: Thalang Cultural Village Ban Kanan; Blue Elephant School and Restaurant (Baan Pitak Chin Pracha)
• Route 3: Pa Klok community; Peranakan Phuket Museum
• Route 4: Tiger Kingdom; Vanich Farm
• Route 5: Sirinath National Park; Old Phuket Town